Products / SMS India (DLT)

SMS for India, built around DLT.

Register headers and templates once, and every message is checked against them before it leaves, so rejections fall and delivery reports stay clean.

Capabilities

Everything an India SMS programme needs

Template and header registry

Store DLT entity, header and template IDs in one place and map each to a use case, so senders pick from approved content only.

Pre-send scrubbing

Variables, template match, DND status and consent are checked before submission, not after a rejection comes back.

Operator-aware routing

Separate routes for OTP, transactional and promotional traffic, with failover when delivery on a route drops.

Real delivery receipts

Receipts carry the operator error code and are stored per message, so you can tell a rejection from a handset that was off.

Quiet hours and throttling

Hold promotional traffic outside permitted hours and cap sending speed per campaign or per API key.

Short links and click reports

Shorten URLs on your own domain and see clicks by campaign. [CONFIRM AVAILABILITY]

How it works

From registration to first delivery

1

Add your entity

Enter your principal entity ID and headers, or import them from your operator portal.

2

Register templates

Add approved template IDs with their variable positions.

3

Send by API or console

Pick a template, fill variables and send singly or in bulk.

4

Track delivery

Follow receipts live and export reports by day, header or operator.

Compliance

Rules enforced in the platform, not in a spreadsheet

TRAI DLT requirements are part of the send path. Content that does not match a registered template does not go out.

  • Header and template match before submission
  • Consent and preference checks on promotional traffic
  • Audit log of who sent which template and when
  • Role-based access for template and header changes
FAQ

الأسئلة الشائعة

Do I need my own DLT registration?

Yes. Sending business SMS in India requires a registered entity, headers and templates. We store and enforce them; registration itself is done with an operator.

Which traffic types are supported?

OTP, transactional, service and promotional, each on its own route and with its own rules.

Can I send over SMPP?

Yes. The same registry and scrubbing apply on both the REST API and SMPP.

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